OUR TEAM
Barbara
Van Lombeek
Barbara Van Lombeek studied English and German literature and holds a Master’s degree in European Politics from the London School of Economics. She began her career at Twentieth Century Fox, working on titles like Fight Club, Star Wars, and Moulin Rouge—an invaluable training ground for mastering global publicity strategies.
Barbara crafts strategic positioning for films with a keen analytical eye, drawing on her extensive experience of accompanying over 300 films at major international festivals. Her approach is always tailored, ensuring each film finds its distinct voice and audience.
More recently, she has expanded her expertise into awards campaigns, working with The FYC Academy to guide films through the highly competitive awards season.
Beyond strategy, Barbara is known for her caring and empathetic approach. She creates a reassuring environment for the talent she works with, helping them feel at ease and coaching them to bring out the best of themselves—whether on the red carpet, in interviews, or during career-defining moments.
A perfectionist with unwavering dedication, she never lets go of a challenge. Known for going the extra mile, she brings passion, precision, and persistence to every project
Marie-France
Dupagne
With over 30 years of experience as both a publicist and journalist, Marie-France Dupagne brings a rare dual perspective to film publicity. Her background in journalism gives her an exceptional understanding of media dynamics, allowing her to anticipate and meet journalists’ needs with precision and efficiency.
She holds a Master degree in History of Art and Archaeology from UCL Louvain, as well as a Master degree in French Language and Literature – Scriptwriting from ULB Brussels. Beyond her work in publicity and journalism, she has also written scripts for short films and documentaries.
A longtime member of the UPCB (Belgian Association of Film Critics) and FIPRESCI (International Federation of Film Critics), she has contributed to various newspapers and magazines as a film journalist. She has served as a jury member at multiple international film festivals and has been part of Belgium’s national selection committee for the Oscars on several occasions.
Her career has taken her across the world, working on films and covering festivals in Europe, North and South America, Asia, Africa, and the Middle East — building a truly international network and perspective.
Her expertise also extends to film festival programming, having collaborated with numerous festivals in Belgium. From 2012 to 2022, she was the official publicist for the European Film Awards in Belgium and Luxembourg. In addition, she heads the press office for several Belgian film festivals and plays a key role in film publicity for production, distribution, and sales companies at major international festivals.
Gudrun
Burie
Eugénie
Malinjod
Eugénie Malinjod is passionate about cinema and media. She holds a Bachelor’s degree in Media and Communications from the University of Sussex and a Master’s in International Journalism from City University of London. Franco-Belgian-Swiss, she grew up between these three countries, shaping her international perspective and deepening her interest in cross-cultural projects.
She started her career in the film industry at the Cannes Film Festival in 2016 and has since worked with numerous international festivals, including Séries Mania, BFI London Film Festival, Lux Film Fest, and the Lumière Festival. She joined The PR Factory in 2023.
Eugénie is known for her warm and attentive approach to handling talent, ensuring they feel welcome and supported at festivals. She values kindness, active listening, and creating a reassuring environment for filmmakers and actors.
She has a particular interest in Middle Eastern and Québécois cinema, two regions she follows closely.
Veronique
Hariga
Veronique Hariga is a Belgian graphic designer, illustrator, and artist. At The PR Factory, she ensures thorough monitoring of media coverage, analyzing press results with precision. She also designs the agency’s marketing materials, bringing her creative expertise to its visual identity. Beyond her work in PR, Veronique is an accomplished illustrator, particularly in children’s publishing, and explores various artistic mediums, including screen printing. Her keen eye for detail and artistic sensibility make her an invaluable part of the team.
Julie
Vanderhaeghen
Julie Vanderhaeghen has a uniquely diverse background, blending business, art, and urban planning. She holds a bachelor from the Solvay Business School, a degree in comics from St. Luc School of Arts, and a Masters in Urban Planning from the London School of Economics.
Splitting her time between Europe and South America, Julie navigates between her consultancy in urban planning and her work in film publicity on the festival circuit. With her strong social skills and natural ease with people, she excels at handling talent and media, ensuring smooth and successful festival experiences.
Her multidisciplinary approach brings fresh perspective and creativity to every project, making her an invaluable asset to The PR Factory. Whether shaping cities or shaping narratives, Julie thrives in dynamic environments, seamlessly adapting to different cultures and industries with precision and passion.
Marion
Vanderhaeghen
Marion Vanderhaeghen holds a Master’s degree from the Solvay Business School and a degree in Performing Arts from IAD. With a dual background in business and the arts, she seamlessly bridges the creative and strategic worlds.
A performer, writer, and director, Marion brings a deep understanding of storytelling and artistic expression to her work. Since joining The PR Factory in 2018, she has been a driving force behind the team, combining energy, insight, and a natural ease with people.
Her enthusiasm and social nature make her a key presence at festivals, where she ensures that talents feel comfortable and confident in the spotlight. Whether coaching artists for interviews, navigating the festival circuit, or strategizing media presence, Marion is dedicated to helping films and their teams make a lasting impact.